Series Overview 1 · The Result & Toolchain 2 · Plan & Design System 3 · Imagery 4 · Homepage 5 · Room Pages 6 · Quiz Widget 7 · Group Bookings 8 · Speciality / SEO Magnet 9 · Deals 10 · Booking 11 · Contact 12 · Deploy 13 · Protect Rankings

Design High-Converting Homepage Design History Speed SEO Conversion Checklist

Booking Software Bookeo review Resova review FareHarbor review Off The Couch review Resova alternatives Bookeo vs Resova Website Tools Hire Someone Industry Study Blog

Build My Website

Free Resource

Escape Room Website Checklist

40 items across Design, Speed, SEO, and Conversion. Work through each section and tick off what's done. Anything left unchecked is a booking you're currently leaving on the table.

Your progress0 / 40

🎨

Website Design

10 items

0 / 10Read guide →

Homepage has a full-bleed, atmospheric hero image that loads within 3 secondsBusiness name, location, and activity type are visible in the hero — no scrolling requiredNavigation has 5 items or fewer — every item earns its placeNo duplicate nav items (e.g. 'Our Rooms', 'Explore', and 'Reserve' all leading to the same page)A 'Book Now' or 'Check Availability' CTA is sticky — visible at every scroll positionGoogle reviews (star rating + count) are visible on the homepage without scrollingEach room page shows player count, duration, difficulty rating, and price above the foldRoom pages have a direct 'Book Now' button — not 'Get in touch' or 'Enquire'Gift vouchers are findable within one click from the homepageThe site is tested on a real mobile phone — not just a resized browser window

⚡

Page Speed

10 items

0 / 10Read guide →

All images are served in WebP format — no PNGs or JPEGs over 200KBPageSpeed mobile Performance score is 80 or aboveSpeed Index is under 5 seconds on mobile (check via PageSpeed Insights)Largest Contentful Paint (LCP) is under 2.5 secondsCumulative Layout Shift (CLS) is under 0.1 — no elements jumping as the page loadsTotal Blocking Time (TBT) is under 200msImages have explicit width and height attributes setNo render-blocking scripts in the <head> that delay first paintThe site is hosted on a CDN — not traditional shared hostingCore Web Vitals are all passing green in Google Search Console

🔍

SEO

10 items

0 / 10Read guide →

Every page has a unique title tag: Brand | What you do + Your locationEvery page has a meta description that includes location and a call to actionThe homepage has a single H1 that includes your activity type and locationAll images have descriptive alt text — not blank, not 'image001.jpg'The full business address (street, city, postcode) is in the footer on every pagePhone number is visible in the footer and on the contact pageGoogle Business Profile is claimed, verified, and fully completed with photos and hoursLocalBusiness schema markup is present in the <head> with address, phone, and opening hoursA sitemap.xml exists and has been submitted to Google Search ConsoleInternal links connect room pages to booking, and the homepage links to all room pages

🎯

Conversion

10 items

0 / 10Read guide →

A booking can be completed in 4 steps or fewer from the homepageLive availability is shown — visitors can book without sending an enquiry or waiting for a replyNo account creation is required to complete a bookingPricing is visible on room cards — no 'contact us for pricing'The primary booking button uses active language: 'Book Now' not 'Get in touch'At least one trust signal (reviews, press mention, or a stat) appears near the primary CTAThe full booking flow works correctly on mobile — tested end to end on a real deviceAbandoned booking follow-up emails are configured in your booking softwareCorporate / team building enquiries have their own dedicated page or sectionThe booking confirmation email builds excitement — directions, what to expect, and a teaser

← Back to the guide

designER guide

The complete guide to building escape room websites that convert visitors into bookings. Written by industry veterans.

Escape room website design service →

The Build Series

Series Overview Homepage Room Pages Speciality / SEO Magnet Booking Protect Rankings View all 13 modules →

The Four Pillars

Design Speed SEO Conversion Checklist

Resources

Booking Software Resova alternatives Bookeo vs Resova Website Tools Hire Someone Industry Study Blog

designER guide

© 2026 All rights reserved.