Free Resource

Escape Room Website Checklist

40 items across Design, Speed, SEO, and Conversion. Work through each section and tick off what's done. Anything left unchecked is a booking you're currently leaving on the table.

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Website Design

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Homepage has a full-bleed, atmospheric hero image that loads within 3 seconds

Business name, location, and activity type are visible in the hero — no scrolling required

Navigation has 5 items or fewer — every item earns its place

No duplicate nav items (e.g. 'Our Rooms', 'Explore', and 'Reserve' all leading to the same page)

A 'Book Now' or 'Check Availability' CTA is sticky — visible at every scroll position

Google reviews (star rating + count) are visible on the homepage without scrolling

Each room page shows player count, duration, difficulty rating, and price above the fold

Room pages have a direct 'Book Now' button — not 'Get in touch' or 'Enquire'

Gift vouchers are findable within one click from the homepage

The site is tested on a real mobile phone — not just a resized browser window

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Page Speed

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All images are served in WebP format — no PNGs or JPEGs over 200KB

PageSpeed mobile Performance score is 80 or above

Speed Index is under 5 seconds on mobile (check via PageSpeed Insights)

Largest Contentful Paint (LCP) is under 2.5 seconds

Cumulative Layout Shift (CLS) is under 0.1 — no elements jumping as the page loads

Total Blocking Time (TBT) is under 200ms

Images have explicit width and height attributes set

No render-blocking scripts in the <head> that delay first paint

The site is hosted on a CDN — not traditional shared hosting

Core Web Vitals are all passing green in Google Search Console

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SEO

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Every page has a unique title tag: Brand | What you do + Your location

Every page has a meta description that includes location and a call to action

The homepage has a single H1 that includes your activity type and location

All images have descriptive alt text — not blank, not 'image001.jpg'

The full business address (street, city, postcode) is in the footer on every page

Phone number is visible in the footer and on the contact page

Google Business Profile is claimed, verified, and fully completed with photos and hours

LocalBusiness schema markup is present in the <head> with address, phone, and opening hours

A sitemap.xml exists and has been submitted to Google Search Console

Internal links connect room pages to booking, and the homepage links to all room pages

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Conversion

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A booking can be completed in 4 steps or fewer from the homepage

Live availability is shown — visitors can book without sending an enquiry or waiting for a reply

No account creation is required to complete a booking

Pricing is visible on room cards — no 'contact us for pricing'

The primary booking button uses active language: 'Book Now' not 'Get in touch'

At least one trust signal (reviews, press mention, or a stat) appears near the primary CTA

The full booking flow works correctly on mobile — tested end to end on a real device

Abandoned booking follow-up emails are configured in your booking software

Corporate / team building enquiries have their own dedicated page or section

The booking confirmation email builds excitement — directions, what to expect, and a teaser