Building a website to fill your escape rooms
Follow the exact, start-to-finish build behind a #1-ranking escape room site — or dip into any pillar (design, speed, SEO, conversion) on its own.
Twelve years of building and running escape rooms, distilled into a method you can actually follow — with no fluff between you and more bookings.
A simple guide to building your own escape room website.
After 12 years of building and running escape rooms — and building our own websites from scratch — we've seen what works and what doesn't. This guide distills that experience into practical advice, whether you're launching your first venue or overhauling an established site. I decided to build it after recently rebuilding our own website, Escape Rooms Wellington, and finding very little online that clearly explains what makes an escape room website work. That rebuild is the live, working reference we point to throughout the guide — so every example is something you can open and check for yourself.
↓ See the reference site
This is where the method leads
A dark, cinematic, fast, #1-ranking escape room site — built by one person directing AI. The build series walks through every step that got it there.
And the data shows why it matters. Across 1,618 US escape room sites:
- 47.2% score below 50 on mobile performance
- 9.6s median Largest Contentful Paint (Google's threshold is 2.5s)
- 54.2% have no Google Analytics installed
The path: build it start to finish
The exact, repeatable method behind a #1-ranking escape room site — thirteen modules, start to finish. New here? Start at module 1 and work down. Already ranking and afraid to touch your site? Module 13 shows how to re-skin without losing a thing.
Page Build Formats
Four key considerations when building your website
The deep-dive references behind the build — each module links into these four pillars.
The Reference Site
Every "Live Example" panel in this guide points at one real, live website — escaperoomswellington.com. It's the working escape room site this whole method was built and proven on, so every example you see is something you can open and check for yourself.
Escape Rooms Wellington
escaperoomswellington.com ↗A real, trading escape room business in central Wellington — four hand-built rooms at 118 Tory Street — rebuilt from the ground up using the exact method in this guide. Where the 2026 study of 1,618 escape room sites found most sites slow, unmeasured and hard to book, this rebuild does the opposite — and the booking, traffic and engagement numbers have moved in the right direction since it went live.
- ✓ Fast, WebP imagery and Next.js optimization — built for mobile
- ✓ Sticky "Check Availability" CTA on every page
- ✓ Clean, focused navigation — no duplicate links
- ✓ Per-person pricing shown upfront, no surprises
- ✓ 4.9-star Google reviews above the fold
- ✓ Full NAP, schema and analytics in place
📋 Free: Escape Room Website Checklist
40 items across Design, Speed, SEO, and Conversion — tick off what's done, see what's missing.
Tools & comparisons
Common questions
Quick answers about escape room websites — and where to go deeper in the guide.
Ready to improve your website?
Work through the build series module by module, or jump to the pillar that matters most. Every section is written to be actionable on its own.