The Escape Manual

For Escape Room Owners

Build a website that fills your rooms

The complete guide to escape room website design. Learn what separates high-converting sites from the ones losing bookings every day.

Best to start at the start A Brief History of Escape Room Website Design

About This Guide

Built by escape room owners, for escape room owners

After 12 years of building and running escape rooms — and building our own websites from scratch — we've seen what works and what doesn't. This guide distills that experience into actionable advice, whether you're launching your first venue or overhauling an established site.

The Four Pillars

Four key considerations when building your website

Design

Visual hierarchy, social proof, photography, and branding that makes visitors want to book.

Speed

Page load times, mobile responsiveness, and reducing friction at every step.

SEO

Local SEO, Google Business Profile, keywords, and schema markup for escape rooms.

Conversion

Customer journey optimization, CTA placement, and reducing drop-offs.

What We Cover

Every page, analyzed

We break down each page of your escape room website and show you exactly what good looks like.

Homepage

First impressions & value props

Game Pages

Room listings & imagery

Booking Page

Booking flow & pricing

FAQ Section

Objection handling

Navigation

Menu & mobile UX

Footer

Contact & trust signals

About Page

Your story & team

Contact Page

Location & maps

Resources

Tools & comparisons

Booking Software

A comparison of the leading escape room booking platforms — Resova, Bookeo, Off The Couch, and more.

Website Building Tools

The evolution from WordPress to Webflow to AI-powered tools like Cursor. What should you use today?

Ready to improve your website?

Start with the pillar that matters most to you, or read through the entire guide. Every section is packed with actionable advice.

Start with Design