Build a Modern, High-Converting Escape Room Website
The exact, repeatable method behind escaperoomswellington.com — a dark, cinematic, #1-ranking site built by one person directing AI. Follow it to build new, or to re-skin the site you already rank with — without losing your rankings.
The result, up front
Strip the site down and it does six things most escape-room sites fail at. Every module in this series is built around these jobs.
- Sells the experience emotionally — dark, atmospheric, video-first, not a text dump.
- Shows the price openly — the single biggest reason visitors bounce, removed.
- Proves trust with a real Google rating and review count, not invented testimonials.
- Removes choice paralysis with a “which room should I choose?” helper.
- Reassures the nervous first-timer right where the doubt lives.
- Makes booking feel safe — a warm, branded booking page, not a cold calendar.
The 13-step journey
One complete method, in three parts. Follow it start to finish, or jump to the page you need.
Foundations
Decide what converts, lock a design system, and generate a full image set — before building a single page.
- 1The Result, and the AI Toolchain That Built ItWhy escaperoomswellington.com converts, and the four AI tools that built it — Chat, Design, Code and Cowork.Read
- 2Plan & Design System FirstThe afternoon of planning that saves weeks: audit conversion leaks, set a dark cinematic direction, and lock colours into tokens.Read
- 3Imagery: Generate a Full Image Set as a Swappable ScaffoldGenerate a complete image set up front with Higgsfield, treat it as a swappable scaffold, and replace it with real photos over time.Read
Page Build Formats
The exact section-by-section format for every page that matters, each built as answers to a buyer's objections.
- 4The Homepage Build FormatThe exact section-by-section homepage running order — each section an answer to the next objection a buyer raises.Read
- 5The Room / Game Page Build FormatOne self-theming room-page template that wears each room's colour — a story with a booking button stapled to it.Read
- 6The "Which Game Should I Choose?" Quiz WidgetA two-tap quiz that kills choice paralysis and turns "I don't know which room" into "book Operation Beehive."Read
- 7The Group Bookings Page Build FormatCapture high-value corporate, party and school leads with a capacity-led hub and a short enquiry form that actually routes the lead.Read
- 8Speciality / Occasion Pages — the SEO MagnetBuild a page for every occasion your rooms suit, let search reveal your winner, then protect and feed it — the words that rank are sacred.Read
- 9The Deals Page Build FormatMake every deal specific, priced and claimable — one reusable offer card, honest urgency, and seasonal swaps shipped in seconds.Read
- 10The Booking Page Build FormatNever leave the booking step naked: wrap the third-party widget in reassurance, a branded loader and conversion tracking.Read
- 11The Contact Page Build FormatFor a physical venue the contact page is proof of existence — real address, real map, real frontage and a form that genuinely works.Read
Ship & Grow
Ship it with push-to-deploy, then protect the rankings you already have and measure what actually converts.
- 12Shipping It: GitHub + VercelThe push-to-deploy loop that keeps the site fresh: GitHub history, Vercel previews, instant rollback, and small labelled commits.Read
- 13Protect Rankings & Measure What WorksRe-skin, don't rewrite: keep the words and URLs that rank, snapshot before and after, and make the booking a tracked conversion.Read
Who this is for
Building a new site
Start at the beginning and follow the whole method — toolchain, plan, imagery, then every page format in order.
Start with Module 1Improving the site you already rank with
Already ranking and afraid to touch your site? Re-skin without losing a thing, and lean on the occasion pages that already pull traffic.
The four AI tools at a glance
The whole site was built by one person directing four AI tools, each playing to a strength. Keeping the roles distinct is most of the trick.
Claude-Chat
The strategist
Writes the plan before any pixels: what converts, the design direction, the page structure, the SEO priorities.
Claude-Design
The visual builder
Turns the plan into the actual look of each page as a self-contained HTML mockup in the dark system.
Claude-Code
The engineer
Rebuilds the designs as a real, fast Next.js site — reusable components, interactivity, booking wired up.
Claude-Cowork
The operator
Drives the connectors: Higgsfield for imagery, GitHub for version history, Vercel to deploy in seconds.
The depth beneath the build
Each module deep-links into these reference guides — the four pillars of a site that converts, plus the data behind why it matters.
Ready to build?
Start with the result and the toolchain that built it, then work through all thirteen modules.
Start the build series